Client: Merror

Agency: FINH

My role: Product Design Lead

Areas I worked in: research, strategy, app design, project management, design system

Background

• Revolutionise social media
• Core functionality is to aggregate and automatically share digital content—whether read, watched, or listened to—across various platforms into a central feed
• Allowing users to discover what their connections are engaging in the moment

Merror

Problem

• Existing social platforms have peaked in their current form - offerings being iterations of each other
• Metrics of engagement have shifted to social worth
• Diversity of content - content consumed by the majority is often the same